Τι είναι ένα μάρκετινγκ πλάνο και πώς μπορεί να σε βοηθήσει
Για παράδειγμα, η επισκεψιμότητα, οι πωλήσεις και η ικανοποίηση πελατών είναι από τους πιο συνηθισμένους και μετρήσιμους πυλώνες που στοχοθετούνται σε ένα μάρκετινγκ πλάνο.
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Όπως και στις προηγούμενες φάσεις του πλάνου, είναι στο χέρι σου το «σε πόσο βάθος θέλεις να πας».
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Το Ηλεκτρονικό Εμπόριο στην Πράξη Το Λιανικό Εμπόριο στην πράξη - Ανάλυση Βιωσιμότητας
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Ορισμένες φορές, ένα πλάνο μάρκετινγκ περιλαμβάνει και μια αποτύπωση των ανταγωνιστών της επιχείρησης -στο σημείο ανάλυσης της αγοράς στόχου και του προφίλ των δυνητικών πελατών.